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Connecting Data: A True Hollywood Love Story

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In old Hollywood 🎥, decisions were made through a mysterious process that was based on gut instinct, industry connections, and backroom dealmaking. In today’s Hollywood, decisions are made with data. From predicting box office earning potential, choosing video services and channels, to social media promotion, Hollywood is quickly adopting the data-driven approach that has already taken over other industries from baseball to finance.

By collecting and connecting billions of disparate data points (like: movie attributes, YouTube reviews/likes/comments and licensing fees), today’s entertainment industry is choosing what you see primarily based on data.

In this webinar, Eric Iverson, former CIO & CTO at Creative Artists Agency (CAA) and CIO of Sony Pictures Television, will give an insider’s look at how data is being used today in Hollywood to pick the next summer blockbuster and decide which new Netflix series to greenlight.

  • Explore data loneliness beyond “data silos” -- taking an in-depth look at why we have isolated data
  • Examine the theory of a “data utopia”: connecting the dots – the data – to make critical business (and movie) decisions
  • Gain an inside look at the entertainment industry's data pitfalls and successes
  • Hear real-life examples of happy, healthy connected data
  • And plenty of Hollywood movie anecdotes

 

Watch this webinar today to learn the ending of this Hollywood data love story!

Watch Now

In old Hollywood, decisions were made through a mysterious process that was based on gut instinct, industry connections, and backroom dealmaking. In today’s Hollywood, decisions are made with data. From predicting box office earning potential, choosing video services and channels, to social media promotion, Hollywood is quickly adopting the data-driven approach that has already taken over other industries from baseball to finance.

By collecting and connecting billions of disparate data points (like: movie attributes, YouTube reviews/likes/comments and licensing fees), today’s entertainment industry is choosing what you see primarily based on data.

In this webinar, Eric Iverson, former CIO & CTO at Creative Artists Agency (CAA) and CIO of Sony Pictures Television, will give an insider’s look at how data is being used today in Hollywood to pick the next summer blockbuster and decide which new Netflix series to greenlight.

  • Explore data loneliness beyond “data silos” -- taking an in-depth look at why we have isolated data
  • Examine the theory of a “data utopia”: connecting the dots – the data – to make critical business (and movie) decisions
  • Gain an inside look at the entertainment industry's data pitfalls and successes
  • Hear real-life examples of happy, healthy connected data
  • And plenty of Hollywood movie anecdotes

Register today to learn the ending of this Hollywood data love story!

Cast Members

Eric Iverson HS

Eric Iverson - Lead Role
Former CIO & CTO at Creative Artists Agency (CAA) and Divisional CIO of Sony Pictures Television

When you think about Hollywood, you probably think about movies, actors and scripts. But behind the scenes, tremendous amounts of data power a complex supply chain that shapes the movie trailers you watch and the release date of the next blockbuster.

mingo sanchez hs

Mingo Sanchez - Supporting Role
Sales Engineer at Tamr

Mingo Sanchez is a sales engineer at Tamr and has worked with some of the largest organizations in the world, such as Société Générale and Novartis, on transformational machine-learning-based projects