Telling Your Master Data Story – Data Storytelling for Data

Tuesday, October 27, 2026
11:00 AM ET / 15:00 GMT


 

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Description

Is the pressure to deliver AI-ready data mounting in your organization? Are you struggling to get executive support, stakeholder engagement, and on-going funding for your master data management (MDM) initiative? Although trusted master data is the most important data your company has, you need a business-accessible narrative to articulate that value across your enterprise.
 
Join The Data Whisperer’s rollicking and riotous review of current buzzwords followed by 5 practical tips and tricks including:

  • Differentiating between a data management narrative and other data storytelling and data literacy efforts
  • Executing a simple storytelling approach
  • The 3V’s of data storytelling for MDM: Vocabulary, Voice, and Vision

 

Speakers

 ScottTaylor Anthony-New-round
Scott Taylor
The Data Whisperer

Anthony Deighton
Chief Executive Officer
Tamr


In this session, Scott Taylor will share actionable advice to help you shift from explaining the technical "how" to presenting the strategic "why" of master data management. Learn how to craft a compelling, business-oriented narrative using Vocabulary, Voice, and Vision to secure executive support and position your MDM initiative as a critical driver of business success.


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