Telling Your Master Data Story – Data Storytelling for Data
Tuesday, October 27, 2026
11:00 AM ET / 15:00 GMT
Description
Is the pressure to deliver AI-ready data mounting in your organization? Are you struggling to get executive support, stakeholder engagement, and on-going funding for your master data management (MDM) initiative? Although trusted master data is the most important data your company has, you need a business-accessible narrative to articulate that value across your enterprise.
Join The Data Whisperer’s rollicking and riotous review of current buzzwords followed by 5 practical tips and tricks including:
- Differentiating between a data management narrative and other data storytelling and data literacy efforts
- Executing a simple storytelling approach
- The 3V’s of data storytelling for MDM: Vocabulary, Voice, and Vision
Speakers
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| Scott Taylor The Data Whisperer |
Anthony Deighton Chief Executive Officer Tamr |
In this session, Scott Taylor will share actionable advice to help you shift from explaining the technical "how" to presenting the strategic "why" of master data management. Learn how to craft a compelling, business-oriented narrative using Vocabulary, Voice, and Vision to secure executive support and position your MDM initiative as a critical driver of business success.
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